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Reticle Carbon© Revolutionizes Water Purification
Reticle’s revolutionary high surface carbon technology offers significant advantage over currently available technologies. Therefore, for most applications, the company’s competition promises to come from other companies developing high surface carbon capacitive deionization related technology. Reticle has identified two companies currently developing CDI technologies--Sybrex of San Antonio, Texas () and CDI Water Systems () of Dallas, Texas. Both companies use a high surface carbon licensed from Lawrence Livermore Laboratories called aerogel. The current surface of aerogel is approximately 400 m2/g as compared with 2,000 m2/g for Reticle Carbon©. The current quoted cost for aerogel carbon is approximately $150/kg as compared with production cost of $10/kg for Reticle Carbon©. Reticle currently holds a patent position that gives us a significant competitive advantage against others in the industry. It is the opinion of Reticle that any attempt to produce high surface carbon that also possesses the conductive properties of Reticle Carbon© will be precluded by Reticle patents.
Leverage Manufacturing and Distribution Partners
The scope and scale of the Reticle Carbon© business potential is colossal. Our business model is structured to minimize the capital intensity of the company build-out while optimizing revenue growth. We intend to develop several lines of business internally while concurrently establishing strategic alliances with industry partners who have expertise in various application specific markets. This will allow us to accelerate the penetration of Reticle Carbon© into various markets. The company currently outsources the production of Reticle Carbon© and will continue to do so until such time that the manufacturing volume of Reticle Carbon© justifies establishing our own manufacturing capacity.
Reticle is conducting discussions with a number of companies and organizations that are especially
cognizant in certain sectors of the liquids purification market.
For example, in the fall of 2001, the we entered into an agreement with SaskWater, the
Saskatchewan Province of Canada water company, to build and demonstrate a commercial Reticle
Carbon© cell for use in various venues in Saskatchewan for purifying municipal water. The test
cell should be ready for onsite inspection by the fourth quarter of 2003. We believe by aligning ourselves
with companies with expertise and market presence such as SaskWater, we will be
able to penetrate markets much more quickly and more effectively than other alternative strategies.
Reticle intends to identify and negotiate nonexclusive partnerships in
segments such as arsenic removal, brackish water desalination, metals remediation,
electric generator feedwater decalcification, etc. Such partnerships will contain explicit,
specific performance, revenue, sales, and/or commercial emplacement guarantees as a way to accelerate
commercial deployment.
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